The funds obtained from punitive taxes on food stuffs causing obesity can be used to fund the campaign of increasing awareness among the public about the effects of consuming such foods and why it is very important for people to adopt healthy eating habits so as to reduce their risk of suffering from obesity and other illnesses that are closely associated with obesity.
Even though the punitive taxes are only likely to be effective in the short run, funding such campaigns well will solve the entire problem in the long run as more and more people will be aware of the risk associated with consuming such foods regularly (Kumanyika, & Brownson, 2007). Imposing punitive taxes on food stuffs that cause obesity will not only reduce the cases of obesity but will also save lot money and other resources that are used in treating obesity together with other sicknesses that are obesity related. Such funds will be saved for both the government and individuals as less money will be demanded for treating obesity.
Such savings can be used in other areas that are in dire need of such resources instead of using them in areas that are preventable. Thus the government will spend much less amount of money in preventing obesity than it would eventually spend in treating the medical condition together with other diseases that are associated with it (Crawford & Jeffery, 2005). The government does not have the ability of regulating the physical and dietary behaviors of individuals, but is responsible that its citizens are not exposed to risks of obesity.
This therefore, means that the only single most effective measure the government can adopt is imposing taxes on the food stuffs that are known to cause obesity. The government can thus use this power which is at its disposal to regulate effectively the bad eating behaviors among the public that increases their chances of suffering from obesity and thus influence the public in adopting good eating behaviors which will ultimately promote their health and thus reduce the financial burden associated with treating obesity and other illnesses that arises as a result of obesity (Kumanyika, & Brownson, 2007).
The funds obtained from the punitive taxes can be used by some of the state legislatures and agencies, school boards, city councils and several health departments which are capable of initiating, implementing, and coordinating prevention programs that are intended at reducing the rates of obesity within their areas of jurisdiction. When well funded with such money the local authorities, are capable of acting as implanting agents on behalf of the central government on obesity programs and policies.
This will effectively raise the levels of awareness among the public who will tend to be more cautious with what they consume so that they do not increase their chances of suffering from a medical condition that they are capable of preventing and thus suffer less from consequences of obesity (Kumanyika, & Brownson, 2007). The policy makers together with the public have become more and more concerned about the significant increase in the numbers of obesity cases.
The public will therefore welcome moves by the government that are well intended in reducing the growth rate of obesity which is worrying virtually everyone. Therefore, if the government introduces such taxes, it will enjoy the support of the public who are being protected from the effects of such food stuffs and beverages (Kumanyika, & Brownson, 2007). Arguments against punitive taxes reducing obesity cases
There would be the emergence of a serious problem in determining which foods are to be treated as junk and which ones are to be considered as healthy foods so that those treated as junk are taxed more so as to make them more costly and thus less attractive to consumers. It is almost impossible to classify all foods containing sugars as junk and thus making them to attract extra tax, some of them in fact constitute very healthy food and thus taxing them on the mere fact that they are likely to cause obesity might in the real sense mean depriving people very nutritious elements that might be found in such foods (Crawford & Jeffery, 2005).